Skills

Concept Art
Graphic Design
Experience Design

Fender Collaboration with SCAD Pro

I was one of 20 students chosen to collaborate with Fender for a SCADPro project celebrating the 70th anniversary of the iconic Stratocaster. I was the Lead Designer and conceptualized the preliminary idea of ‘FenderWorld’.

Our final concept pitch was for ‘Catalyst’, a series of immersive music festivals that leave a legacy in each place that it’s chosen to exist. I worked on conceptualization and graphics for these locations as well as a Rolling Stone magazine to show off the project.

Fender World

For this project,